Case Study

Case Study



Case Study

Task 3: Decision-making Process

Travel agency business is considered to be a very interesting and profitable business. Tourism is one of the passions which people have that not only is counted in recreational activity but also helps to maintain lifestyle and explore different cultures at the same time. In order to make the business more successful there is a need for innovation and new ideas in order to maintain customer base and retain the customers so that they could be hooked with the brand for the long term success of the business (Briguglio, 2008, pp. 29-39). Involving the Malta in the business portfolio would be an attractive deal for the customers but the proper evaluation and implementations is required along with the detailed strategy. Finding out that Malta is a very attractive place for the tourism purpose. I would suggest that Malta should be added in the business and proper plan should be made or merger is required with the travel agency businesses to assist in understanding the culture and deploying the right strategy to tap the market of your region. Malta is a set of islands in the centre of the Mediterranean, just beneath the Sicily in Italy. The three major islands travel agency business are Malta, Gozo and Comino, attracting tourists, who often return to their visiting places each year to spend their holidays in Malta more. As Malta is to provide low-cost flights low cost airlines and much more, Malta is becoming a very popular holiday place, and its attainment to the EU in the year 2004 of May, enabled Malta to enhance the quality of holidays that it offers to its guests. Today Malta is a main tourist attraction recognized internationally as a vital UNESCO heritage site.

Tourism Strategies

Duty for delivering the business of tourism Strategy goes with the Cultural joint venture .We would become more able to give the best value experience to the guests, because the partnership company have the in depth knowledge and a great experience which they had been adopted after years of learning (Dodds & Kelman, 2008, pp. 57-70). The strategies should mainly focus upon these aspects as to become an innovative and superb travel agency. These are the main points that are to be kept in mind and should be valued accordingly.

Providing the highest quality services that could retain the customers for long term and a word to mouth advertisement throughout the region should be communicated.

Should gave the quality hotels to the customers in relatively less prices with the sources of the partnered company which would indirectly help in assisting and guiding throughout about the prices and other factors so as to give a complete package to the customers.

Giving the customers the best valued food as the health should be the main focus of the business. It is considered as the first priority as people came here for the recreation fun instead of getting sick due to health and safety problems.

A region-wide function should be coordinated so that it ...