CASE STUDY

Virgin Global entrepreneur



Virgin Global entrepreneur

Answer 1

In order to diversify its business Virgin took various steps of vertical and horizontal integration. In 1993, Virgin started its own radio broadcasting business. In the following year Virgin introduced its own Vodka and cola in the market. In 1995, Virgin Direct was introduced to the investing market, which served as an investment product. In 1996, Virgin net was introduced, which in that era was considered to be one of the best internet providers. In 1997, in order to run a rail franchise in UK, Virgin Trains was founded. In the same year Virgin ...