Case Study

Case Study

Answer No 1

A brand is an image or idea of a particular service or product to which the customers are connected (Aaker, 2009). A brand helps to market a product in a recognizable way so that it becomes popular in more and more people.

What functions do brand serve for firms and customers?

It helps firms to promote services and goods in order to secure future earnings. If brands are managed in a proper way, they help firms to provide long term and sustainable value.

Answer No. 2

Samsung might have increased in value more than others because of its high demand ...