Case Study

Case Study

Question 1)

Barely there is under the Hanesbrands The company offers undergarment for women. The largest competitor in the lingerie industry is Victoria's Secret The Martin Agency handles the creative's of Barely There brand The company wants to create a more meaningful and intimate connection with women with the Barely There Invisible Look collection of bras. After months of market research, positioning and creative development, the end was a great success. The campaign was driven by innovative research and then by realization that the ultimate goal of bras for women was not to look sexy with their clothes but to ...