CASE STUDY

Business Management Case Study

Business Management Case Study

Executive Summary

This report describes the case study of Dulux Trade Paints which is the leading paint company of the United Kingdom and the operations of teh company are spread all over the world. This paper specifically analyses the business environment and the industry analysis of the paints industry in United Kingdom and the prospects of Dulux Trade Paints into that market. In order to analyze the business environment, the approach of ANSOFF, BCG, PLC and SWOT matrix is used which provides an outlook of the business and external environment of Dulux Trade Paints Company. The strategic position of the firm is examined through the analysis of the current opportunities and threats faced by the company. The competition in the industry is also examined in the paper along with the prospects for the company to gain competitive advantage through the formulation of effective strategic and business plan for the company in United Kingdom. In the end, the recommendations are also provided in the paper with respect to the sustainability of the paints companies and industry in the United kingdom and other parts of the world.

Introduction

Company background

The selected company for the current study is the Dulux Trade Paints which is one of the most renowned brands of the Akzonobel Group. Dulux Trade Paint is considered as a market leader in the paint industry of United Kingdom. The brand name of Dulux Trade is regarded as one of the leading and high quality paints all over the world due to the high quality and reliability of the paints colours and material. The operations and business activities of Dulux Trade Paints are present in more than twenty six countries all around the world and are spread over the four continents including North America, Europe, Asia and Latin America. The headquarters of Dulux Trade Paints are situated in United Kingdom in Slough. The company is famous for several of its brands that offers customers a wide range of choices to select from and enables them for DIY (Do It Yourself) opportunity which is highly in demand by the customers. However, the DIY users are targeted but the quality of the paints is a professional painter's product that is available in the market (Maczulak, 2010).

What is the business problem?

Paint is a product that is extremely visible matter and a product sold in high volumes which tend to cause damage to the environmental conditions in several different ways. It has been observed that in United Kingdom alone around 414 million liters of paints are sold each year which is a cause of disturbance to the sustainability of the environment in long term. Since, the Dulux Trade Paints also deals in paint industry and they are confronted by the issue of environmental sustainability. The Dulux Trade Paints Company has launched several products that are specifically made for dealing with the issue of environmental sustainability in long term. However, the company needs to develop several procedures and strategies to deal with ...