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CASE STUDY

Case Study - Valley co

Case Study - Valley co

Introduction

This paper addresses my role and responsibility as a management consultant sent into Valley co., the key problems at Valley co. were identified in relation to quality. Quality as a concept is a value known to all and however defined differently by different groups or sections of society - the perception of individuals is different for the same products or services, depending on their needs, experiences and expectations. My role is to suggest a recommendation or a short term and long term action plan for encountering these problems.

I have been hired as a management consultant by Euro-components for encountering the problems in relation with the performance of Valley co. The problems that have been identified here were recorded from the customer complaints in relation with the unhealthy variability of quality evidence.

Valley co. shop floor has 25 operators and 2 shop floor supervisors in Japcarco area which incorporated different programs in its structures. The whole culture was changed by the management of Valley co. under training to maintain the quality standards. The manager, Make Phillips, is responsible for the overall management of aspects of the Japcarco lines area. The Manager at Valley co. shop floor is supported by Peter Williams, who is the production controller of the Japcarco lines area. They are responsible for controlling the actions of employees, rather than executing any strategies.

The general assembly area includes 120 operators who have the greater responsibility for maintaining the quality. The general assembly area includes the quality testing stations at the end of each line.

Discussion

Quality control encompasses a variety of testing and sampling, in the case of goods, and inspections and surveys of customer satisfaction, in the case of services. Techniques statistics to define policies that ensure the effectiveness of these controls quality. These controls are of little use, however, if the organization of the company not structured according to quality objectives. It is noteworthy in this regard that in recent years it has become fashionable in corporate strategies "Total quality" or "zero defects", in which large amounts of resources devoted to achieve very ambitious quality targets and transmit to the template importance of quality as a competitive weapon.

As a management consultant, it is required to define a level of quality, not necessarily high, but homogeneous. To be effective, this requires a thorough understanding of product attributes, mainly from customer perspective rather than from a technical standpoint. In this area, the case study of Valley co. provides the information necessary to know what the qualities that customers value, examine how the product is placed over them and set the levels to be achieved in the future. It should be noted that no there is a direct correspondence between produce high quality and get high profitability. Such correspondence can only happen if there is sufficient demand for high quality products at a price that makes it profitable to produce. In other words, the goal of the supplier is not maximize quality, but ...
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