CASE STUDY

Based on the attached case study (English Wine Week)



Marketing Analysis

Introduction

English Wine Producers is a renowned marketing organization for wine in the United Kingdom. This organization equates around 80 percent of the annual output of the wine industry of United Kingdom. A marketing analysis of this organization is presented in this paper to analyze the internal and external environment of the organization along with the PESTLE analysis and the Porter's Five Forces analysis of this organization to determine the marketing value of this organization. A brief discussion on the marketing analysis of English Wine Producers with respect to the English Wine Industry is presented as follows (The best English sparkling wine producers).

Internal and External Factors Affecting the Wine Industry

The internal and external factors that affect the wine industry include the strengths, weaknesses, opportunities and threats that are available for the wine industry of the United Kingdom.

Strengths

The broad geographical coverage of this organization serves as a protection against uncertainty in economic conditions.

The organization is continuously growing in recognition, and employee loyalty is also increasing that enables the organization to tackle hardships.

The organization is capable of increasing its potential of sale by enhancing the establishment of international brands.

The organization possesses a broad range of wine portfolio (Jenner & Smith, pp. 122-126).

Weaknesses

The organization is continuously focusing on branding that is turning out to be a disadvantage for the organization with the lack of a global brand.

A strategy seems to be lacking which results in a lack of commitment for the wine's portfolio.

The organization is also observe to have insufficient marketing resources for its brands.

Opportunities

It has been observed that the wine market of the United Kingdom is more favorable for the private label wines.

Strong growth is accepted in the wine industry is expected, which will also increase the business opportunities for this wine marketing organization.

The wine market of the United Kingdom has proved to be a showcaser market where consumers like to experiment with new varieties of wines that provide a wide market for English Wine Producers.

The premium wine trends have provided growth opportunities for specific brands of English Wine Producers (Hoppit, pp.56-59).

Threats

The organization could experience a reduction in the sales due to the fears of the negative social impact of alcohol usage.

Any changes in any of the markets of the industry at excise levels could have a negative impact on the organization.

Increasing competition in the wine industry is also a threat for the wine marketing company.

A great deal of emphasis is laid on anti drink and which becomes a threat for the increasing profits for the organization.

This is a brief internal and external analysis of the English Wine Producers with respect to the wine industry of the United Kingdom.

PESTEL Analysis

Political

Many provinces in UK have prohibited the sale of wine but at the same time some have done away with such laws and have continued selling of beer on internet. Every province in the United Kingdom has regulations regarding the sale of wine and ...