CASE STUDY

British Airways Case Study



British Airways Case Study

Introduction

For the discussion we have selected the British Airways. The leading airline industry of UK. The British Airways started in the year 1983. It is considered to be one of the successful airlines in the present days. One important feature of its success has been the devotion for its customers. The British Airways provide their customers not just what the customers expect from them however more than what they expect, it is crucial task of the British Airways of providing satisfaction to their customers but it is doing this in a good way. Better understanding of teh need of customer as compared to teh competitors is the core of everything. British Airways makes use of this approach for their customers.

The Prime Segment of Airline is an Attractive Competitive Place

In this discussion we will first make use of analysis that we will be based on PEST theory and this discussion will also follow the Five Force Analysis by Michael Porter

The factors of politics that are affecting the British Airways include the crisis of the Middle East, form the September 11 of the year 2001; the flying of the airlines has been controlled by the government. In addition to this government also control the element of their pricing strategies and also the planning of the product. Unions of trade have had a major influence on the British Airways due to the reason that British Airways has undergone strikes all through its employees, which results to cancellation of flights and due to this the British Airways has to face large amount of money loss.

Major regulations and rules have also an influence on the British Airways as well as on many other airlines across the globe. For the purpose of their operation continuation, the British Airways has to act in accordance with the regulations (BA Strategic Report 2009).

The factors of economy that are impacting the British Airways comprise of oil prices, which will tote up with the fuel cost for British Airways to continue their operation. The condition of international economy also influences the British Airways, for instance all the countries are hit hard by the recession, which in general means that lesser travelling however more significantly lesser travelling of business individuals (BA Strategic Report 2009).

The factors of society that can have an impact on British Airways might be the reality that British Airways travels to several destinations; each and every destination means country is distinct in terms of culture and society. These factors have an impact on the needs of customer and on the size of probable markets.

The factors of technology that have an influence on British Airways might involve online services for booking, which means that British Airways have to keep themselves updated with the advances of technology and they constantly have to improve their website in order to make sure that people of all the ages can easily facilitate form their website, particularly the elderly age people, who might not be ...