CASE STUDY

Case Study: Chestnut Ridge Country Club



Chestnut Ridge Country Club

Question 1

Survey or descriptive research design has been used in the case. This type of research aims to reach the conclusions by analyzing the survey forms (Carroll, 2012). This method is useful, when the research need to collect data that can be gathered otherwise, for example from observations.

The survey method was useful for determining the reason of rate of membership decline in the Chestnut Ridge Country Club. This method was a good choice, as the club authorities were aware of the fact that the rate is was not being declined in other clubs of the state, offering similar facilities; therefore, it was necessary to collect the information on the public perspective about the club and its major facilities. It was not possible for the researchers, to compare the perspective of public about Chestnut Ridge and other clubs by any other research method. Also, no public document was available which could provide the information of interest.

The surveys aimed to collect information from the members of the other clubs, as they were already associated with the famous clubs and they can provide better idea of the pubic perspective of the Chestnut Ridge Country Club. The surveys were designed to be effective, which included the questions from various aspects in order to have idea about overall public perspective.

Question 2

Yes! It was ethical for the researchers not to disclose the identity of the supporting organization, as the Chestnut Ridge Country Club may have affected by this information distribution. The mangers of other clubs would have come to know that Chestnut Ridge was concerned for the membership decline and it was not good for the reputation of the club. Also, other clubs were more likely not to provide their data, as no one likes ...