Case Study



Case Study

Question 1

As Marketing research consultant for Mr. Kabasella, and a professional expert, I would prefer analyzing the market and use existing information and understand and develop the best strategy by which the company reach its goal. Every day more necessary Advisors Marketing around the world are found, because the e Marketing Consultants are trained to deal with issues of enormous importance to the viability of your business, investigating the competitive, changing markets, changes in sector, creating strategies, etc (Aaker, 2010). In the given situation of Mr. Kabasella, he does not have the Marketing Consultants, and was at high risk because he has not generated a strategic plan to follow, let alone a current market study and their competitors.

Mr. Kabasella would have hired a Marketing Consultant since the beginning of the restaurant project, due to minimizing the risks of economic losses in a significant number. The Marketing Advisor is able to read the market through research, and analyze the best options for his business. We have had cases that have spent several thousand dollars on strategies that the employer considered correct, and tired of not getting the desired result decide to hire a Marketing Consultant. And once the work displayed Marketing Advisor understands that he should have hired since the beginning and not after spending exorbitant amounts of money in the wrong strategies (McDaniel & Gates, 2005).

This assistance that I would give to Mr. Kasabella for overcoming his problem related to operating and marketing of his restaurant. The initial step would be of basic market research about the services that the restaurant is going to give and for that knowing the market potential of a product or process innovation is very necessary. Secondly, the project needs to check the interest in innovation, assess the potential demand, position the product ...