Case Study



Electronic-City- case study

Part 1)

1) Competitive environment does ElectronicCity Face

The environment faced by ElectronicCity is that the company compete on price is impacted by the company's cost structure. While selling price can be an important consideration to potential purchasers of home appliances, the total cost of ownership to the consumer is becoming an increasingly important consideration in the purchase of larger appliances. In addition, firms can lower the total cost of ownership of their appliances by making their products more reliable, durable, and/or energy/water efficient, as well as by providing attractive service and warranty options).A broad product range can provide ...