Case Study

Executive Summary

The industry of tourism has gone through fast growth of matchless characteristics over the last several years. This industry has been the source of generating more than 10 percept of global GDP along with 10 percent of global employment (Martin & Ian, 2003, p.90). Tourism is now, more than ever, identified as a major economic factor in many locations globally, including value for forex trading but also for providing assistance for trade sectors and ecological, social, social, and ancient sources assistance and protection. This has mainly been due to the introduction of a 'borderless' global opportunity and improved information distribution about the grand sceneries across the globe.

This business report discusses that how an individual traveling business could help in the growth of tourists on the Antigua Island as majority of the revenue is generated through tourism for Antigua island and for that, we will look on the advantages and problems that a private company of three people had to go through with, who planed to start their tourism business in Antigua by providing their customers the interesting traveling experience through helicopter around the Island and also to the near by places. This Island is full with all those features that make a small place attractive for the rest of the people of the world to come there and have a tour and make some moments memorable for their entire life. Beside getting a good start in their tourism business, still they had to face some problems that were related to the maintenance of their helicopter, lacking of space within their office due to excessive official papers and also the problem of over-booking in the rush season that was resulting in some customer dissatisfaction that might affect the business operations in the future. This report will discuss the strategies that could be adopted by this tourism company so that they could overcome their problems and could have a greater opportunity for having a much successful business in Antigua and competing well with their competitors. This report is basically a reflection of project management process in which how to plan the work and afterwards working on the plan has been discussed (GIDO & CLEMENTS, 2009, p.12).

Hot Air Helicopters Ltd aims to provide their customers adventurous traveling experience with various packages not only in the Island of Antigua but also in the neighboring destinations such as St. Kitts, Aruba and Montserrat. Services that are provided by Hot Air Helicopter Ltd initially include custom packages that are in accordance to the specifications of the clients, pre-arranged tours, consultation related to traveling along with some souvenirs so that the customers could remember their experience with Hot Air Helicopter Ltd for a longer period. Hot Air Helicopters Ltd also look for differentiating themselves from their competitors by bringing innovation in tourism business by providing their service with extreme high quality and informative traveling so that the clients could have much greater enjoyment for the natural environment and its particulars (MOUTINHO, 2009, ...