CASE STUDY

Case Study

Table of Contents

Australia; the cosmopolitan bounty of cultural heritage Tourism3

The Global tourism industry3

Outlook of Australian tourism industry7

Tourism industry of Australia, 202010

Cultural Heritage11

Cultural heritage tourism13

The effect of cultural heritage tourism14

Cultural heritage tourism in Australia15

The heritage regeneration in Australia17

Heritage led regeneration18

Consequences18

Tourism and music culture19

Managing heritage20

Strategic outlook22

Managing through management initiates22

Place marketing, promotion through culture23

The role of culture and heritage24

Place marketing in Australia, the perspective of cultural heritage24

References26

Case Study

Australia; the cosmopolitan bounty of cultural heritage Tourism

The economic returns of tourism industry are colossal and persistent in the cosmos. Countries that develop them as magnificent tourist destination, acquire enormous returns adding to their global value, as well as, economic GDP. Tourism closely relates with preservation of cultural heritage across the global chunk of nations. Cultural heritage tourism is a significant facet of the global tourism industry. Preservation and promotion of cultural heritage encompasses of development of nations and societies for their future. Cultural heritage management has a positive and absolute co-relation with tourism and development. Any nation that looks forward to capitalize upon tourism is bound to consider the importance of cultural heritage management, with regard to its potential aspects of progress and its role in overall promotion of the country and tourism.

Tourism industry is directly affected by management of cultural heritage, that is, it encompasses of managing the exotic and exquisite heritage, and to capitalize on them. The preservance of cultural heritage of any nation leads to generate enormous revenues, as well as, provides economic growth and development. In addition to that, promotion of preserved and well-managed cultural heritage leads to create a competitive edge in the ever-growing and high-potential industry.

The Global tourism industry

Tourism industry is defined as “the people, activities, and organization that are involved in travelling of people across places, as well as, staying there, with regard to leisure, business or travelling purposes”. It has various destinations, as well as, numerous modes of tourism across the globe. The industry caters to travel and businesses pertaining to travel or temporary visits. The industry is growing with a cumulative growth rate of 4.9%, which is increasing at an increasing rate (Cornady, 2010, pp. 112-125).

As of the World Travel and Tourism council, the industry made enormous impact upon global tourism. It has surpassed $2.3 trillion with creating over 98 million jobs across the globe. It represents 9.8% of the global GDP, and projected to grow. It is integrating economic consolidation, as well as, enhances the economic functioning in a country. Tourism is a very significant services sector in the dynamics of the globe. The industry was badly affected by economic recession; however, it has revived again as the most important tool to aid the global economy. The sector plays a major role in economic and social development of the global community, it encompasses of numerous benefits, few are discussed as under;

Job creation: the most significant contribution of the industry pertains to job creation and employment development. The industry is highly labor-intensive, whereas, it belongs to the services ...