Case Study

Case Study

Compared to the flat pricing policy the variable pricing policy of iTunes might increase sales because Apple was striving to make a change which was little more than the common changes which companies make on downloaded music prices. Because of this reason the price jumped to $1.29 from $0.99. The sales revenue from iTunes Music Store increased because the record labels increased the prices on tracks. With this, no negative impact fell on iTunes. In addition to this, another reason, which have increased sales revenue from variable pricing is that, at iTunes, prices does not change in one ...