Case Studies

Case Studies

Case Study-1

Discuss how sports sponsorship benefits the sponsor (e.g. Qatar foundation or UNICEF) and the sponsor (e.g. Barcelona)?

When it comes to the deal amidst Barcelona and the Qatar Foundation, it is apparent that it will be beneficial to both the entities considering the fact that Qatar as a country is more inclined towards football when it comes to sports. It is not only Qatar but also various other Middle East countries that are more inclined towards sports. The combination of Qatar and Barcelona is going to benefit the Qatar foundation as a brand since there are many football fans around the world. In terms of marketing it can benefit the brand when it comes to publicity. Foot ball matches are seen throughout the world regardless of cast creed and religion and Middle East and gulf countries are no exception. The Middle East and the gulf countries fans will be exposed to the brand which will eventually increase the sales of the brand at not only the national level but also at an international level (www.sports.yahoo.com).

How does Sponsorship work with other Marketing Communications tools as part of an integrated strategy?

The arena of sports tends to exhibit high level of loyalty when it comes to the brand along with higher entertainment as well as passion and aids in the development of an environment which has no boundaries. When it comes to the development of relationship amidst a brand and a sports brand it is bound to be beneficial to both the entities, reason being, that it will be able to reap more revenue for all the stakeholders:

High level of brand awareness

Constant opportunities of advertising

Fans of teams are said to be loyal and are more likely to be loyal when it comes to the sponsors of the team.

Fans have the ability to spread the word on to the extended network via family and friends

Football is said to be an international language which is said to be a source that reinforces high level of awareness constantly knowing that it will also have various other sponsors and loyal customer base of those other sponsors are also be exposed to the loyal customers of fellow sponsors.

Why did Barcelona's 2006 sponsorship deal make good sense in Marketing terms?

With respect to marketing, the business relationship developed made good sense considering the fact that it gave brands under one roof an opportunity to develop high level of brand awareness along at a macro and micro level. It also aids in providing an appealing context when it comes to services and products. Furthermore, it also aids in the promotions of good camaraderie and good will with the clients.

Credibility and Brand Quality: Globally and Locally

Sports like football is characterized by recognitions, championship cups along with world records along with the fact that every country tends to compete in sports and the fact that every country wants to be on the top. It is this competitiveness when it comes to a country that stirs the interest of the audiences as ...