CASE PRAKASH MUNDHRA

Case Study: Prakash Mundhra

Case Study: Prakash Mundhra

Background of Company

Sacred Moments' manufactures 'Blessingz' Diwali Puja Kits company is pioneer in manufacturing Puja Kits for various occasions. Our Kits under the Brand name ' Blessingz' has been appreciated by Who's who of India. The company was started by Mr. Prakash Mundhra, who after passing out from Symbiosis, Pune opted to pursue his dream instead of joining a job. The company has now expanded into catering to any kind of Puja items required for any occasion. Our stregth is our focus on providing people with quality product for their devotion to the supreme.

It has a well-organized institutional infrastructure, and this is significant because to the extent that countries are able to develop their own infrastructure, they are allowed to access it through the process of globalization and internationalization that today has to be direct, clear and particularly timely, within the Asian side has a strategic position for others, not only from the point of view of the geopolitical balance, but of the international structure and business processes in this region has been subject to a process of economic reform very important.

His Business Idea

In general discussions regarding Entrepreneurship, the primary focus are on various aspects like Product design, development, finance, human resource management and marketing etc. However, the most important aspect of Entrepreneurship is the characteristics of the entrepreneur himself. Entrepreneurship incorporates the identification and exploitation of opportunities that exist in the environment (FSB). The entrepreneur establishes a firm to target that opportunity and builds it in such manner that is in complete harmony with the external environment. This linking of the firm with the environment is a strategic decision and carries a lot of risk for the entrepreneur and the success of failure of the business rests on the execution of this strategy. This entrepreneurial strategy starts off with a desire to create and maintain a competitive edge against the competitors.

Entrepreneurs are innovative self directed and inspire the creation of wealth in the modern economies. Lambing and Kuehl (2000) maintain that an entrepreneur builds and develops his business around a new product or idea. Entrepreneur is able to identify the need of that specific product and formulates a product that can successfully fulfill that need. In some cases, the entrepreneur comes up with a product that is unnecessary in the beginning, but he later uses his entrepreneurial strategy to create demand for it. However, not all entrepreneurs have the same ideology and some of them build on an existing product by buying out an existing business.

Prakash Mundhra presents an example of the first type of habitual entrepreneur. He started off from an idea of his product and kept it developing until he was ready to implement it. Prakash after completing his MBA from Symbiosis Centre of Management and Human Resource Development (SCMHRD) set out to start his own mini enterprise. Prakash competed has competed in a business plan competition in ITC and late won the “Business Bazigar” competition arranged by Zee ...