Case Analysis on “Apple Inc. in 2010”



Case Analysis on “Apple Inc. in 2010”

Introduction

The main agenda of this paper is to conduct a case analysis on Apple Inc. which is one of the renounced and best key players in the industry of Information Technology. It is mainly involved in designing, developing, and marketing of personal computers or PCs, compact digital devices and media players. It is also engaged in selling a vast range of technological software, services, tangential devices, schmoozing resolutions, and third-party cardinal content and functions. Its core office is located in California, USA. There are about 63,300 workers currently working with Apple Inc. v Major products produced by the company include PCs, Laptops, operating system, mobile phone, software, various applications, television, hardware and other digitized peripherals. The core brands that lie under Apple Inc. are ipad, iphone, mac, apple, ipod, imac and imini. Its key competitors are Dell, Acer, Fujitsu ltd, Google, Hewlett-Packard Company, Microsoft, LG, Nokia, Samsung and oracle (MarketLine, 2012, n.d.).

Title of the case is Apple Inc in 2010.. The case analysis includes detailed discussion of over all strategy of Apple inc. and its pricing techniques, the strategic move of the company in the field of personal computers, media and mobile devices. The case covers the over all analysis of the Apple inc. strategical model.

Chief Elements of Apple's over all competitive strategy

The core elements of Apple Inc. strategy is that it always launches differentiated products not only in the personal computer sector but also in media and mobile devices market. The main purpose behind following this strategy is to narrow down the target audience for a particular group so that it could focus thoroughly on the chief market and incorporate the strategy accordingly to boost sales and locate and target only those buyers that are able to afford its expensive and innovative products that have extra ordinary functions and a sensational feel and pride that is different from other similar products available in market. It can also be proved from the given case study that the excellent graphical techniques, differentiated operating system, high quality of color display that distinguish Mac and other products from other local computers. Apple Inc. has undoubtedly relied heavily on its creativity in order to improve its business and performance in the market. Apple has been focusing on imagination and investment like creative approaches and tehnological advancements. Imagination involves experiments and collaboration of innovative ideas. For instance the extent of imagination of Apple's innovation can be seen in transformation of iPod from just a digital media player to an online application for music download purpose by the name of iTunes that captured alone 70% of market share of apple inc. It shows their speculative and experimental approach towards product design and development. The second methodology of creativity can be seen in Apple's investment for sale of product development as Apple has always been the trendsetter in the market and always launch its prod uct earlier than its ...