Case Analysis of the Apollo Group: University of Phoenix

Case Analysis of the Apollo Group: University of Phoenix

History & Development

It was John Sperling who incepted the idea of Apollo group. It is said to be a parent company to the University of Phoenix in the year of 1976. The premise behind the inception was to have a revolutionizing impact on the higher education of orthodox and he has been successfully been able to do that. Sperling ensured that he taps the ignored market or the deprived market rather than market consisting of 18 to 22 years old. He focused on the market of working adults. In order to make his idea effective and efficient he ensured the fact that he recruited professionals from every field rather then opting for tenured professors. The premise of other universities was based on non profit motive but the premise of phoenix was to make money.

Currently Apollo from its inception is dealing in higher education where it has noticed that post its inception there has been a shift that is noticed when it comes to the demographics. The demographics now entail not only the 18 to the 22 years old but also adults. Adults to youth ratio is said to be 50 percent. The adults who are a student of the online university, amidst them there are 80 percent who are full time employees. Sperling learnt based on his experiences from different events that lifelong employment from one employer can be replaced by lifelong employment and learning with numerous employers. When it comes to the lifelong learning it is said to require an entity or an institution which is solely dedicated to the working adult's education. Sperling's mission is to ensure that there is an access to high quality oriented education provided by the university and have a quality oriented outcome which can be a great asset to the country called graduates. The graduates are going to be positioned in such a manner that aids them I enjoying not only personal benefits but also professional and apt financial standing on the basis of the degree. Ultimately all the efforts are going to result in a society that is competitively educated. Sperling believes in the fact that via a consistent ad thoughtful regulation there can be an establishment of an American society that can pay a vital role when it comes to the future considering the fact the university is committed towards compliance of the regulation along with ethical practices and consistency in regulation. It is universities like phoenix that can aid in raising the challenges which are present in order to meet the needs and the wants of the numerous non-traditional learners and at the same time also ensuring that there is production of graduates that can aid in meeting the economical goals as well as the educational goals. Sperling believes in leading the entire nation towards a future that is successful (www.help.senate.gov).

Growth

Currently Apollo, on the basis of its subsidiaries such as Institute for ...