Case Analysis of Cisco Systems- Implementing IT/IS strategy

Executive Summary

Cisco Systems Inc. is a company founded by two Systems Engineers Stanford University in 1984 and given to the world in 1990 and has been commissioned to dominate and exploit the market for data networks. Internet is a network based on open standards, it created a new battlefront for vertical business that belongs to Cisco, where competing telcos regular large as AT & T, Verizon, British Telecom and Deutsche Telecom. This new data transmission business has allowed the emergence of new companies that are dedicated to offering services like Internet access, hosting, email, search and information services. All these activities further accelerated IP networks, making the year 2000 the data traffic exceeded voice traffic widely. As the leading provider Cisco was estimated that 70% of these data supported traveling in Cisco Products Company.

Table of Contents

Executive Summary2

Case Synopsis4

Company's goals and strategy5

Cisco Goal5

Cisco Strategy5

The Cisco Business Model6

Analysis of the Problems encountered in business processes and operations7

Firm -Based Value Chain Analysis- Cisco8

Primary Activities8

Inbound Logistics8

Operations/Manufacturing8

Outbound Logistics8

Sales and Marketing9

Customer Service9

Implementing IT/IS Strategy11

Implementation Effectiveness13

Conclusions and Recommendations14

References16

Case Analysis of Cisco Systems-Implementing IT/IS strategy

Case Synopsis

The first product of Cisco routers were a team that allowed controlling the flow of data packets through the complex topologies of networks using TCP / IP, allowing the existence of both the Internet and corporate networks or Intranets . With the rapid growth of the Internet due to their popularity, Cisco managed to establish itself as the leader and dominate the market with their products. This allowed him to move from a market capitalization of $ 100 billion in 1998 to $ 531 billion in 2000.

Cisco market began giving a fight on three different fronts with their products: Networks for voice telephony, local area networks for data transmission and broadcast networks for video transmission. Cisco's idea is based on the digitization allow streaming audio, video and data over a single network known as the Internet, making the process much more efficient and cheaper. Here he founded the company vision can be summed up in the words of its CEO: "Information at your finger tips, with a computer in every desk and in every home"(Paulson, 2010).

Cisco's management team realized that implementing to meet business needs would require heavy involvement from the business community. This could not be an IT-only initiative. It was critically important to get the very best people they could find. KPMG came in and saw an opportunity to really build a business around putting in these applications. For instance, the program manager that they put on the job, Mark Lee, had been director of IT for a company in Texas that had put in various parts of an ERP system. Cisco also had reason to believe that Oracle was particularly motivated to make the project a success. The Cisco project would be the first major implementation of a new release of the Oracle ERP product.

Company's goals and strategy

Cisco Goal

Cisco Systems, Inc. is the current leader in the data networking equipment ...