Case 10 MGT 527



Case 10 MGT 527

Strategic Alternatives

From the case study it is evident that the Rosetta Stone Inc. develops most of its technology at its own such as the content development tools, translators etc. Such company technologies are being offered at the wide scales which minimizes the complexities of the languages to huge extent. Therefore, we can say that the Rosetta Stine Inc. have various strategic alternatives to succeed in the global market place. The case study briefly portrays that the throughout the history, the Rosetta Store Inc. have implemented various strategic alternatives such as the acquisition of other language stores, licensing, e-commerce etc. which had always turned to be favorable.

Strong financial position and market share in the language learning industry can assist the company to adopt the combination of the strategies (Wenden, 1987). Regardless of such measures there are still broad strategic alternatives, which can be considered by the company such as:

The first strategy that I would like to talk about in minutia is professional strategies. This strategy can be utilized by the Rosetta Store Inc. to assist advance organizational and elaboration skills. This is cooperative when revising and recalling information. Some demonstrations of organizational strategies for the Rosetta Stone Inc. could be explaining, chunking, and time-lines. These strategies are helpful in alignment to put remarks or parts of information into lesser components or to recall sequences of events. The scholar organizes the material for simpler understanding. When reconsidering or revising, all associated topics will be simultaneously in a sequential alignment producing recall a little more meaningful. Some demonstrations of elaboration strategies are paraphrasing, summarizing, matching, and contrasting. These elaboration strategies assist scholars attach or connection information simultaneously in alignment for it to make sense.

The company is looking for it to cause a potential impact to the customer. One market to another, so it is to communicate an idea by dressing so that the impact pierces the filter culture and language. To put this into practice, the Rosetta Stone Inc. in the international market must develop a language policy in line with their overall strategy in the long run. It must take initiatives to develop a coherent language policy and emphasize on what are the contingent factors to consider? What resources are available within and outside the company? To what extent is it appropriate to internalize or outsource translation tasks? How to use the language skills of employees? A company must communicate with its customers, with suppliers and other stakeholders in each market, it must wonder about the adaptation, not only linguistic but cultural communication. Therefore, the company must ensure that the communication must go through a process of adaptation to communicative and cultural specificities of the target population. The task of translating and adapting language is fundamental to the seriousness of the brand; therefore, Rosetta Stone Inc. must analyze the investment in language services according to the expected effects in the short or long term (Oxford, 1991).

The easy solution would be to choose an English, ...