CARNIVAL CRUISE LINES

Carnival Cruise Lines

Carnival Cruise Lines

Introduction

Carnival Cruise Lines is one of the leading companies of the cruise industry. It is the most popular cruise line of the entire world. Carnival Cruise Lines is the subsidiary of the Carnival Corporation & plc. The company is considered to be the global company which operates its business in the industry of cruise lines. The Carnival Corporation is well known and renowned because it has large brand portfolios (Carnival Corporation & Plc, 2010, Pp.31-33). The Carnival Corporation serves huge amount of cruisers who are with diverse backgrounds and different expectations and purchasing power towards their time onboard ships of Carnival. Carnival Corporation's famous brand is Carnival Cruise Lines. It is a flagship brand of the corporation and the Carnival Cruise Lines started to operate in the year 1972. Carnival Cruise Lines started its business operations with a second hand ship known as Mardi Gras (Carnival Corporation & Plc, 2010, Pp.31-33). The Carnival Cruise Lines has been developed and it has now almost 1 tour operator and 11 cruise brands. The Carnival Cruise Lines is standing at the best position in almost all of the segments of the cruise industry. The fleet of the Carnival Cruise Lines Company includes 97 ships. Moreover, many other 10 ships are under development and they will be completed by the end of the year 2014. The Carnival Cruise Lines Company greets almost 8.5 millions of passengers to its ships each year. The Carnival Cruise Lines Company has been profitable company in the industry of tourism. The headquarters of the company are situated in London in United Kingdom and also in Miami in United States (Carnival Corporation & Plc, 2010, Pp.31-33).

Overview and Background

Since the period of 1970s, cruises are meant to offer luxurious trans-ocean transportation options to the customers. The cruise industry has changed into a vacation alternative for people who want to travel to sightseeing locations in the oceans and to land based destinations. The cruise industry in today's modern world offers comfort, luxury and good life instead of only travelling from one place to another (Carnival Corporation & Plc, 2010, Pp.31-33). Only 2 percent of the global tourism industry is occupied by cruise vacationers and this figure of 2 percent is considered to be very small segment. However, the volume of the cruise industry has grown from 500,000 passengers in the year 1970 to 6.6 million passengers in the year 2000. This volume and demand of cruising has been increased more in the last decade. At present, almost 17 millions of passengers are expected to travel through cruise annually. There has been considerable growth and development in the cruise industry and it is growing from the time of its emergence i.e. from the period of 1970s (Carnival Corporation & Plc, 2010, Pp.31-33).

Ted Arison set up the Carnival Cruise Lines as the American International Travel Service's subsidiary. In the year 1972, Ted Arison partnered with American International Travel Service's MeshulamRiklis in order to form the company of Carnival ...