CareFirst BlueCross BlueShield

Table for Content

Introduction1

Discussion and Analysis1

CareFirst BlueCross BlueShield1

Fact Sheet2

The Carefirst Organization2

Company Mission3

Strategy Development Process4

Importance of HR4

CareFirst BlueCross BlueShield and Benelogic5

Evaluation of Selling Performance5

Recommendations6

Micro Environment Considerations6

Information Needs of Target Market6

Conclusion7

References8

CareFirst BlueCross BlueShield

Introduction

Health care in the United States remains different as compared to other developed nations. The United States takes a different direction by making a medical welfare system for the poor and the elderly and leaving the rest of the Health care system to supporting themselves. It spends approximately 35 billion per annum to provide medical care with uninsured residents. Another important fact is that around 41 million residents of United States, who lack health insurance, cost 130 billion per annum in lost productivity (Fischer, 2010). This is causing a huge problem in the United States and changes can be made but it is up to the Government to make these changes.

Discussion and Analysis

CareFirst BlueCross BlueShield

CareFirst BlueCross BlueShield representing the combination for Maryland and National Capital Area Blue Cross including the Blue Shield Plans, they are the two strong companies which have come together to serve in a better way. Around $ four hundred billion annual combined revenues more than 5,400 linked across the large regional network. The organization is composed to serve around more than 2.3 million members where they work, play and live (employer.carefirst.com). It is a fact that CareFirst Inc, is not for profit and non-stock parent company of Group Hospitalization, CareFirst of Maryland and also Medical services Inc, which is associated for doing the business as CareFirst BlueCross BlueShield. It is basically governed by the special statues that regulate the business in Northern Virginia, District of Columbia and also Maryland.

Fact Sheet

With the service of 75th years, the CareFirst BlueCross BlueShield is a non-stock health service company that it links with subsidiaries and affiliates in offering a detailed portfolio of the products and services of administrative for individual and groups including Maryland, the District of Columbia and Northern Virginia's portion (Adams, 2008).

The Carefirst Organization

Being the largest health care insures established in the Mid-Atlantic region, and it services nearby around 3.5 million members effectively. It has employed 5000 approximately contractors and associates in Washington D.C and Northern Virginia, North Carolina and West Virginia. It has become one of the largest providers of the network in the region, with around more than eighty percent of that region's healthcare providers that participates in more than one networks. The organization has launched one the largest patient-Centered Medical Home (PCMH) program that is of its kind. Until 2010 it has become the 18th largest insurer of the nation. That leads to serve around 577,000 members in the Federal Employees Health Program (FEP), being the largest FEP enrollment of the nation (Finkelstein, 2007). Moreover, it has contributed around $57 million in the year 2010 for the community programs that is designed for increasing the health care access, quality, affordability and safety throughout National Capital and Maryland area (employer.carefirst.com).

Company Mission

Mission plays important role for the success of the ...