Career Profile



Task 1 - Organizational Profile

After completion of my graduation I have selected CommonWealth Bank of Australia in order to continue my career and pursue my professional objectives CommonWealth Bank is amongst the leading banks of Australia and to be precise it is largest financial institution of Australia. It has global operations across 5 Continents including Australia. The current revenue of CommonWealth Bank was A$20,384 Million which has increased by 5% from the previous years (CBA, 2013). This clearly explains where the bank is heading despite poor global economic conditions which are still under recovery the bank is showing robust growth in revenues on a yearly basis. The bank is growing and it complements my aims and objectives that I always wanted to the part of the financial institution which is expanding and provide employees the abilities to grow and develop over the period of time. Overall group's revenues have been expanded over the period of time each of bank's division has shown an increase in the revenues and are responsible towards the final contribution.

Eliminating Competitive Pressures

The CBA is the most famous bank in Australia and is renowned for its competitiveness. It has been providing financial services to the customers from the past few years and due to its size it has been maintaining a competitive advantage among other banks in the banking industry. CBA has the highest customer foot fall rate which has been the primary reason for the bank to expand itself across Australia (DataMonitor, 2008). This has also helped the bank in maintaining a strong position the retail banking sector. CBA is among the largest banks of Australia which has strong asset base and market standing which has been reason for the relative advantage over its competitors. Excellent customer service had lead to win the customer and stakeholder trust which in return had generated loyal customers for the bank and powerful investors.

Strong Financials Absorbing the Impact of Changing Market Dynamics

The financial position of the bank has remained relatively stronger and over the years the asset base of the bank grew along with equity base of the bank. During the 4 years from 2008-2012 the asset of the bank increased from A$487,572 Million to A$718,229 Million. The increase in the equity has been greater than that of increase in assets of the bank. During the 4 years from '08-'12 the equity increased from 21137 million to 41572 million. The CAGR for the equity was 12% which greater than the CAGR for the asset which was recorded at the rate of 10% (DataMonitor, 2008).

The primary reason for the increase in the equity base of the bank was due to the retained earnings of the bank. The increase in the retained earnings of the bank is the reason for the greater operational efficiency. Another reason for the increase is the issue of new shares in the market which was the sign that the investor in the market is readily accepting the equity of the ...