CAREER ASSESSMENT

Assessment of Future Career

Assessment of Future Career

Introduction

Choosing a career that resemble your interest and bring along promising opportunities is everyone dream especially for the people who tends to step in the work and business environment for the very first time after the completion of their studies such as graduation. Self- Assessment and Counseling are two common approaches used by such people to accumulate different opinions of the people and analyze their own self as to determine which career path will serve best in accordance to their already acquire qualification. Besides career counseling, career assessment is another effective approach used to explore the skills, interest, values and preferences while choosing the future career. The results of career assessment are not always right but they can be effectively used as an approach to narrow down the search and options of possible careers.

Being a student of global and international business, the two potential career paths are either an effective Marketing Manager or Human Resource (HR) Manager. These two career fields of Marketing and Human Resource hold promising future opportunities for the people seeking to excel in global and international business market.

Job Description of Marketing Manager

The role and requirement of marketing manager is found important in all industrial sectors these days. Every business has some potential customers. The need of the customers is changing incessantly. It is getting difficult for the businesses to estimate and analyze changing customer needs. It is therefore getting important for the business to hire marketing manager to monitor the market oriented roles and responsibilities.

Tasks and Responsibilities

The marketing manager of the industrial sector is accompanied with the following tasks and responsibilities;

Analyze and monitor market trends

Examine the market trends and study the competitor products and services

Inspect the ways to improve existing products and services

Plan and prepare future marketing plans and budget

Liaison with media, sales, advertising and distributing personnel

Key Competencies

Effective verbal and written skills

Team management and Leadership skills

Planning, organizing and decision making skills

Innovation

Persuasiveness and adaptability

Education & Experience

A person with a business or marketing related degree such as Master or Bachelor degree

Experience in all aspects of marketing such as its strategies, developments and industry knowledge.

Job Description of Human Resource Manager

In an organization human resource management is gaining much importance due to the increased and emerging challenges in monitoring and controlling the workforce (Heathfield, 2013, p.1). Organizations are establishing a separate department to carefully monitor and ...