Capital One

Phase 3 Individual Project

[Name of Instructor]Capital One

Capital One Bank is a limited liability company that has operated in the market for a little shy of five years. The organizational structures of Capital One Bank comprises of diverse functional units all of which are dedicated towards the execution of a certain strategy and completion of a common goal (Capital One, 2012).

Objective of Capital One bank

All business setups that exist in the world today carry out their operations with one simple goal in mind, earning profit or revenue. Revenue can be termed the acid test of a functional organization (Miner, 2005).Therefore, greater revenue generation and higher profit margins are the fundamental motivations that all profit-seeking organizations are driven by when defining their structure.

Appropriate Theory of Motivation and Goal setting for Capital One Bank

Since the capital one bank has bought United States online banking, the management needs the cooperation of its employees to make this establishment successful in an entirely new market. The leaders of Capital One can opt for Self determination theory in order to motivate the employees.

Self-Determination Theory of Motivation

It is a humanistic, general organismic and dialectical theory of human motivation which shows the significance developed inner resources for personality development and behavioral self-regulation. The self-determination refers not only to the degree to which people choose their actions actually even free, but also a kind of perceived freedom. Basis for the development of the theory is the adoption of three basic psychological needs and the innate tendency to satisfy this, so as to achieve personal development and psychological well-being. The methods for the performance and the degree of satisfaction of basic psychological needs are determined by one's own competence, environmental claims, obstacles and requirements in the socio-cultural context. This influence is mediated by intrinsic motivation. The variations in the performance of ...