CALLAWAY

Callaway

Callaway

Introduction

The Callaway Golf Company is a privately held , U.S. corporation with headquarters in Carlsbad (California, USA). 3000 employees develop and manufacture golf equipment like golf clubs , golf balls and other accessories. With an annual turnover of 1.1 billion dollars (2007 estimate) Callaway, besides Taylor Made and the Acushnet Company (brands: Titleist and FootJoy ) one of the three largest and best known golf manufacturers in the world.

The company was founded in 1982 by the then 63 year old Ely Callaway founded. For $ 400,000 U.S., he acquired half of Hickory Stick Company Ltd. This small company produced in a niche club, the shaft of reinforced steel with hickory wood was. After a short time he took over the company completely and renamed it Callaway Hickory Stick USA.

The company grew rapidly. Initially delivered in person from the company's founder in his own Cadillac goods. Between 1988 (5 million U.S. $) and 1998 (800 million U.S. dollars), sales grew enormously. As early as 1996 Callaway was the world's largest manufacturer of golf equipment. Since 1992, Callaway is listed on the stock exchange.

Besides racquets are made by American companies as golf balls and other golf items. The breakthrough came with the timbers Series(wood is a type of golf clubs) Big Bertha. For Callaway Group owns next to the putter manufacturer Odyssey, Ben Hogan and the racket manufacturer of golf ball maker Top-Flite. For many decades, Sallaway Golf is an innovator in golf equipment. They were first introduced in the history of the driver of steel - the legendary Big Bertha. The appearance of the driver signaled the end of the release timber Woods. In 2007, in Hot Llist Golf Digest magazine includes 17 golf products of Callaway Golf. Among them, the novelty of Callaway, revolutionary in form and results of the game Driver FT-5, as well known to all golfers Woods Big Bertha, X-20 irons and balls HX Hot. The driver of the Diablo Octane forgirovannogo unique composite material, which was the result of collaboration between the company and the manufacturer Callaway supercar Lamborghini, has already won a gold medal in the list of Golf Digest Hot List 2011.

Four ball Tour I-Series technology with low compression inner core and outer layer of high compression, mantle with high inertia, with the technology of aerodynamics HEX - one of the company's latest developments. In general, the company recognized by Callaway Golf irons leader in golf. Between January 1997 and May 2008 Callaway irons were the best selling. Callaway Golf is one of the founding companies, which has brought innovative technology to manufacture golf equipment. The company's designers once every 2 years to change the design and maintenance of golf clubs, based on the latest trends in the golf market.

Strategy

The second example company Callaway Golf, which brought a new application to display through their attention to non-consumers. While the industry has struggled with the Wolff-American to win a greater share of existing customers, the Callaway Golf has created a blue ...