BUSNIESS

Business Plan

Executive Summary

The main purpose of this paper is to develop a business model for the Social Media consultancy agency in Serbia. The main functions of the agency are to provide consultancy and guidance to the small and medium enterprises in Serbia about how to establish their brands in social media and the options to be adopted which can save the investment. The paper describes the business model canvas along with the mission, vision and objectives of the company. The paper also analyzes the internal and external environment of consulting agency market in Serbia and the key factors which can be helpful for the business. Different marketing strategies have also been discussed in the business plan of a new social media consultancy agency in Serbia.

Business Plan - Social Media Consulting Agency

Introduction

ABC social media consultant agency is a start up social media consulting firm focused on serving the prime needs of business organizations and entrepreneurs working within Serbia and across the region. The core function of the company is to provide assistance and consultancy to the small and medium enterprises of Serbia about different social media options which can be helpful in the creation of their brands and generate the high revenue. Social media has become one of the most important modes of advertising in the recent era. Therefore, in order to gain the competitive edge, it is necessary for the companies to adopt the social media advertising option. ABC social media consultancy agency has the aim of helping the companies in gaining competitive edge with the help of social media.

Business Model Canvas

The key partners of ABC agency are AFG investors, PPR insurance company and FD suppliers. AFG investors is one of the biggest investor pools in Serbia, through their collaboration and partnership ABC agency can easily enter into this Serbia market. The support of AFC investors can be helpful for ABC agency in establishing their business. Another important partner of ABC agency is PPR insurance company. These both companies have indulged in a contract in which both companies have decided to pool their investment in this region. PPR will be entitled to share 0.5% of the profit on monthly bases and in return PPR will provide their client list and recommend their clients to use the services of ABC agency for their business. FD suppliers will recommend their suppliers to take the consultancy services of ABC social media consulting agency (Calico, 2012, p. 22). Major supplier of all material related to office equipment and all other devices are to be supplied by AFD suppliers. The Key activities of ABC agency value proposition requires are, Words of mouth that drive customer perception and purchasing decision, there distribution channel i.e. that is through face book, twitter, LinkedIn and Google + etc and customer relationship that eventually entails huge profit for the company. Key resources of ABC agency is its highly trained and competitive staff, Customer relationship, development of contacts in Serbia market. For value propositions ABC agency offers wide variety of value to ...