BUSINESS UNIT STRATEGIC PLAN

Business Unit Strategic Plan

Introduction

Building Blocks Childcare Center will be independently owned and run by the owner. The owner has over 20 years experience working with children seven of those years has been served in the Public School district working with disabled students. The owner will be supported with the daily operation of the center through her father who will be responsible for the web site, her sister who has 10 years experience in the financial sector and will ensure that the center is meeting targeted goals.

With the increase in inflation and more single parents, the typical family is now finding the need to have both parents work outside the home. This trend has created a need for quality and affordable childcare. The population growth in the city area increased 15.7% between 1990 and 2000 and is expected to increase 1.3% over the next decade (citydata.com, 2007).

Building Blocks Childcare Center will focus and market within a ten-mile radius of the center. With three elementary schools close by the center expects to reach a reasonable amount of clients. The target incomes are the dual-income households and single working parents within the area, who have children from the ages of six-weeks to 12 years.

The center plans to open for business September of 2007 just before school starts with an initial enrollment of four infants, eight toddlers, six preschool, and ten after/before school. We anticipate having healthy revenue by the end of the first year of operations. Growth is planned conservatively as we will be financing growth strictly through existing cash flow. Beginning in the second year the center sees a strong net profit.

The center objectives are to:•Increase sales by double after the first year of operations.

Maintain a high gross margin by the end of the first fiscal year.

Philosophy Building Blocks Childcare Center believes that quality childcare is an addition of each family. Each child will be encouraged to learn and develop to the best of his/her capability. With leadership and understanding, each child will gain the understanding of self-importance and will be able to discover their world in a safe and structured environment.

The center has a strong sense of commitment to the community and families in which it serves. That is why the center will implement an open door policy and embrace all those that which to enroll their child into our programs. We will work to provide quality childcare at affordable prices and provide a wide range of programs to meet the needs of the families within the community.

General Company Description

Building Blocks Childcare Center will be located in WA, on the North side of town. The center will employ at the opening of the center three full time and four half time employees, as well as two on-call staff members. These individuals will be the force behind the services that will be offered from the center. Some of the services offered include: Quality childcare services an activity based, child level appropriate curriculum Developmental programs before and after school care ...