Business to Business Buying Behavior

[Name of the University]

Business to Business Buying Behavior

Introduction

Current Problems in the Company

The two year sales downward trend is a clear indication of the financial and the planning dilemmas experienced by the company. The company is suffering from the repercussions of a lack of planning and future forecasting function. The previous manager formulated a very simple and short sighted marketing and sales strategy, in which the consumer retail shops were subdivided in to the regional categories. This is a highly inappropriate and ineffective marketing strategy as several significant factors of the consumer market are being ignored. The marketing ...