Business Strategy & Plan

Business Strategy & Plan

Introduction

In order to groom up the business growth in today's world business need to have a competitive and unique strategy therefore in order to boost up the business growth of “ABC coffee house” I have selected the same approach that is marketing through Social media.

With more than 750 million users, presence in more than 160 countries of the whole world, liked and shared by different ethnics regardless of the gender, caste, color and creed. Promoted by social, cultural and political groups, 'We are living in the 21st century of advance modern technology, where Social Media becomes a tool to impress, motivate, pursue, expand and promote the business without following and restricting the growth of product globally and developing a link between the point of manufacturing to the point of sales. In this regard, Social media is supervising all the market norms these days.

Highlights from the Daily Telegraph

Telegraph newspaper highlights the strategic importance of social media as; Saudi Prince ask to buy Facebook at The social media has its own advantages and disadvantages it depends on how you use it and what is the basic intention behind the usage. (Telegraph, 2011)

Social Media: A Positive Factor

It is nowadays considered as a negative factor if your brand is not having its own Facebook page; it determines the company's identity and its future because you can update several of promotions within a single cost, as I have mentioned above that the usage of social media depends upon the intention behind it whereas social media is effectively used in following aspects

Promote & Expand the business network

Chat and expand links and social networking

Social Media is used to Feedback and update current happenings

Politicians use it to promote their image

Social media has been an explosive phenomenon which has transformed the way we communicate with each other. Facebook is a social networking website which was launched in 2004 and as of May 2012, there were 900 million users, with around half this number using Facebook from mobile devices. Twitter is a micro blogging website which was started in 2006, and there are 140 million users in 2012.

Social media allows us to receive and send information immediately through its mass of users. Accurate or inaccurate information is being sent around the world instantly. There are huge debates on whether social media is a blessing or a bane. Like everything that we have, social media in itself is neither. Like wealth. Wealth is neither good nor bad - it is how we use it, and our attachment to it. Similarly, social media is good or bad, depending on how we use it. There are many people who are addicted to social media at the detriment of productivity at work or relationships. It has reduced productivity at work to the extent that many companies have banned the use of social media at work, which perhaps explains the leap of the use of social media via mobile devices!

Social Media in Eyes of Industry Experts

The key ingredient to ...