BUSINESS STRATEGY

Business Strategy

Table of Content

Executive Summary3

Introduction4

Company's Mission & Vision4

Impact on company's Mission & Vision4

Marketing Analysis6

Impact on the Company8

Investment Agency8

Key categories9

Progress10

Creative Industries UK12

Conclusion13

Executive Summary

On 6 July it was announced that London had been awarded the 2012 Olympic Games and Paralympics Games (the 2012 Games). The East of England is hosting two Olympic events: mountain biking at Weald Country Park, Essex; and canoe and kayak slalom at Broxbourne, Hertfordshire. The East of England region was very enthusiastic in backing the London bid and is firmly behind the 2012 Games (Airola, 2000). With its proximity to London and good transport connections to the venue, there is the potential for the region to not only capitalise on the benefits from the actual Games but also to use them as a catalyst to drive forward economic development and change throughout the region and its sub-regions. This report provides a basis for forward action so that the East of England may maximise the potential benefits and minimise the potential costs (Arthur, 1999). The report is the culmination of an analysis of the various opportunities presented by the 2012 Games, mapped against the likely economic and social impacts and regional and sub-regional synergies. This report was prepared by Grant Thornton, Torkildsen Barclay and the Christel DeHaan Tourism and Travel Research Institute during the period of March 2006 to July 2006.

Introduction

The purpose of this research report is to show the impact of Olympics 2012 on a UK's organisation. In this report I am choosing the Bristish Airways.

Company's Mission & Vision

British Airways is a full service global airline, offering year-round low fares with an extensive global route network. Our airline flies to and from centrally located airports and offers flights around the world. Book flights, great value hotels and car rental, as well as check-in online, view the latest offers and manage your booking with one of the world's most popular airlines at ba.com.

Impact on company's Mission & Vision

There are fundamental beliefs that are inculcated and practiced in the organisation. In fact, the organisation culture is often dependent on its value systems. The seven principles of Matsushita are an excellent example of values of an organization. Similarly, the Johnson and Johnson credo says, "We believe our primary responsibility is to the doctors, nurses and patients, mothers and all others who use our products and services". It must be remembered that unless these values are internalised by one and all in the organisation, they become fancy advertisements matter or beautiful wall hangings. Another good example is of British Airways' "putting people first" or JET AIRWAYS "the joy of flying "and BPL's "believe in the best".The evaluation of the economic importance of the Olympics to a host city, its region and country has become an important aspect of the overall evaluation of the value or worth of hosting the Olympic Games. These evaluations are often known as economic impact assessments or reports, and are increasingly being used in the early stages of the Olympic bidding ...