BUSINESS STRATEGY

Business Strategy

Strategies of Automobile since 2005

The strategy was market penetration and their main products were not looked upon as high price tag items. That is why they used to do so well abroad. But lately the perception has been changing in the Third World and in the Americas where they sell most of their products. There are a number of other smaller firms, which are also operating in the market. At the same time they have a bigger offering for the customers. Moreover the products such as sports vehicles have a separate product lines, which are coming up, and the consumers have more choices. Last but not least stepping into the new millennium the consumers who are ultimately the final decision makers have a wide area of choices because of the leasing facilities and that is why it is understood when they go for anything that they can afford. Because when we cut it down to minimal monthly installments the customers have a much larger choice to choose from.

But all is not lost just as yet and there are many things, which can still be done. It is just a matter of formulating the right kind of strategy at the right time and ensuring that the things are in place for the right reason. They have to go for the market penetration first of all and that calls for a lot of extra ordinary thinking. This means that they have to ensure that the things are not done in a radical and by the book manner. They have to study the auto market across the board and the decisions have to be taken for the worldwide operations. They have to think holistically and while doing so they would also have to look into the key issues such as the kind of market they are looking at. They cannot think small and dream of reclaiming their position.

Another key issues was that either they did not capture the local markets properly or secondly they were unable to control the people to whom they outsourced in the Third World and that was a key issues. They have spoilt their impression in places like these. But they are worth being tapped again because they are the largest markets where these kinds of products keep emerging time and again. These are the regions where the demand is going to be high no matter what.

They have to work on the kind of strategies that they will be using in the long run and would require some good homework to be done on their part. It might be a little difficult but it is definitely not impossible. Everyone operating in the market gets the share out of the same pie and at times you have to work to get the share of the other player. Plus when we focus on the Asian and Latin American markets another thing also becomes evident they are relatively smaller markets where people are more prices conscious and at ...