BUSINESS STRATEGY

Business Strategy

Table of Contents

BUSINESS STRATEGY3

Introduction3

Company Background Information3

Mission Statement3

Strategic Advice4

Industry Analysis (Medical Device industry)4

Five Forces Model4

Competitor Analysis7

SWOT Analysis8

SWOT8

Facts and Finding9

Improvement plan11

Implementation13

Internal Improvement13

External environment analysis:15

Internal environment analysis:15

Performance strategy Formulation15

Performance strategy Implementation16

Strategic Control17

Evaluation & Control17

Performance strategy Implementation18

Importance of Factors Impacting Performance strategy Implementation18

Strategic Control20

Conclusion20

REFERENCES22

Business Strategy

Introduction

Company Background Information

Fuji Dynamics Ltd. was established in 1977 in Hong Kong with a Japanese capital. We are located in Hong Kong with a capacity of 15 employees. Also, we have expanded our operations into China in 1996 and now with more than 100 workers. We have ever since specialized in the area of Transcutaneous Electrical Nerve Stimulators (TENS), Electrical Muscle Stimulators (EMS), Interferential Stimulators and Microcurrent Stimulators. Today our products are sold worldwide giving millions of people relief from almost all their pain symptoms. As the market require, we have develop customized products for our customers at the most. Our products are mainly performance in Europe and United States.

Since we are professional manufacturer of electronic stimulators, so we have managed all of the company's operations in accordance to the requirement of ISO9002 (Version 1998) and EN46002 system, which offers a strong guarantee for the quality of our products. Also, all our products are MDD-approved and come with the appropriate CE marking. If necessary, we are also having experience for FDA application for United States market.

Mission Statement

Our mission is to be an innovative, quality-focused manufacturing company dedicated to serving the health care product needs of our customers who value effective, all-natural choices Also, we believe that working with a servant's heart, at every level of our company, is central to our success.

Strategic Advice

The face of managed care will change this year to include an older and more seriously ill population with the advent of provider-sponsored managed Medicare. Fuji Dynamics Limited is ready to enter the market again with high quality health care products. We have to improve our management performance; assess existing performance strategy and develop improved strategic direction; lead and facilitate intensive planning seminars with senior executives; prepare specific strategies to expand, diversify or restructure businesses.

Industry Analysis (Medical Device industry)

Five Forces Model

Threats of New Entry - Medium

The medical device industry's entry barriers are high as the minimum requirement to start is include a high paid-up capital. Since medical devices should prescribe by a clinician in most of the countries, manufacturers are required to comply with certain standards before the device can be marketed. So there will be a transitional period for the manufacturers to set up their business and it's usually takes more than 1 year. As the legislation regarding the sale of TENS units is so tight, it is very difficult for a new comer to completed all the documents included device marking, safety and performance test, risk analysis and all the standards required by the Medical Devices Directive and the Electromagnetic Compatibility Directive.

Bargaining Power of Suppliers - Low

The bargaining power of labor and property owners are low due to the high switching costs as the local economy continues to suffer sluggish growth brought ...