Business Strategy

Business Strategy of British Petroleum



Introduction3

Discussion4

British Petroleum and PEST Analysis4

Political Analysis4

Economic Analysis4

Social Analysis4

Technology Analysis5

British Petroleum SWOT Analysis5

Strengths6

Weaknesses6

Opportunities7

Threats8

Challenges Faced by BP8

Competitive Advantage9

Recommendations10

Conclusion11

References12

Business Strategy of British Petroleum

Introduction

British Petroleum is one of the most prominent gas and oil companies that have successfully enhanced their clientele over the years. It has different processes in place that greatly enhance the overall competitive image of the company. British Petroleum is one of the prestigious and biggest oil and gas organizations that arrangement in petroleum serve more than 13 million clients in over 100 nations over the globe. The organization has a great notoriety over the nations on the planet. British Petroleum was structured in 1908 and was in the past reputed to be The Anglo-Persian Oil Company (Diamantopoulou, & Voudouris, 2008).

In 1997, Br repositions its method and underlined on the dangers of an Earth-wide temperature boost. The elective vigor business is very little beneficial and in addition decently improved; however has the potential as well as expanding ecological issues. The organization distinguished this chance and entered in the vigor advertise in 1973 (www.bp.com).

The organization has 553 marked administration stations and 26 warehouses in South Africa. BP holds half piece of the pie of Petroleum Refineries at Reunion, what's more, likewise has half stake in the Samco (South African Lubricants Manufacturing Company). Besides, British Petroleum offers business to in the vicinity of 1,300 individuals in South Africa from various social and racial foundations (www.bp.com).

The focus of this paper is on British Petroleum (BP). The objective is to assess and examine the current strategic position and challenges faced by BR, particularly in South Africa. In order to so, the general analytical techniques like PEST and SWOT are employed to look at the competitive strategy and edge of BP, in addition, also propose recommendation based on the analysis.

Discussion

British Petroleum and PEST Analysis

Political Analysis

South Africa confronted affliction consistently. With respect to the enactment of South Africa, they experience a few obstacles with mixture lawful framework, incorporating indigenous law frameworks, regular law of the British and Dutch law. All these elements make South Africa a temperamental nation as far as the political circle that holds an imperative effect on Bp creation as the business sector is getting more unpredictable. Additionally, concerns of a worldwide temperature alteration are making deterrents on unearthing of oil for Bp, furthermore, the vigor business is getting insecure as a result of proceeded request of oil in South Africa (Wallace, DiMatteo, Hurley, Finkbeiner, Bolten, Chaloupka, & Mast, 2010).

Economic Analysis

Consistent with the UN, South Africa is an improving nation with center pay, rice in asset, generally advanced transport, vigor, and interchanges, legitimate and budgetary frameworks, plus a cutting edge framework. The monetary states of the nation offer a noteworthy chance to Bp work in South Africa successfully, and flourish in the oil and vigor market.

Social Analysis

South Africa is seriously preoccupation country with an expanding populace of 40,052,489. The dominant part populace of South Africa is ...