BUSINESS SIMULATIoN Business Simulation

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Business Simulation

Comp-Tech Ltd (Comp-Tech) is an eGaming company. The company is principally engaged in providing software products and solutions to the online gaming industry globally. Its services include software development such as, product development, life cycle management, system design and architecture, business process automation, database design and integration, e-commerce, user interface, as well as navigation and design. In addition, the company provides IT enabled services; customer services (contact centre); and transaction services (back office) such as tracking of transaction processing, risk management and others to Party Gaming Group. Comp-Tech operates as a subsidiary of Party Gaming Group and it has headquartered at Hyderabad, in Andhra Pradesh, India.

External Factors

The PESTEL framework is a mnemonic used in strategic management to group macro-environmental (external) factors to help strategists look for sources of general opportunity and risk. These factors are fundamental and changes in them can lead to the transformation of industries, especially over the longer-term (Witcher and Chau, 2010, 139-55). Yeats and Wake (2004) asserts that PESTEL analysis "is often combined with a more general statement of an organisation's goal and objectives, which can be defined using the acronym MoST, where MoST stands for Mission, objectives, Strategy and Tactics." The 'pestel' analysis can stand as a good gauge against which 7S factors of an organisation can be measured with the organisation's objectives acting as a measuring scale. one important argument worth discussion would be whether one single external factor alone could be the reason of an organisation's underperformance or a set of factors drag the organisation towards it closure. Considering the fact that external conditions are independent of the internal factors, it could be quite possible that one factor can have considerable influence over company's failure. Perhaps it could not be accepted that only internal factors or externals factors would account for the company's downfall. Hence, a study involving both internal and external factors should be designed to form an effective tool to gauge company's performance.

Academic debates over appraising the performance of organisations using either Micro Environment variables or Macro Environment variables have generated mixed response because most of the researchers believe in any one of these variables. In order to get a detailed picture, the present research would adopt an approach that would unite both these factors to examine their effects in a holistic perspective. The approach, hence, would involve the integration of McKinsey 7S model and PESTEL.

The controllable or inside factors of a company that would include the 7Scoupled with the non-controllable or outside factors such as political, economical, social, technological, environmental, and legal, an approach of this type aid to capture the holistic view of an organisation. Such an approach, when used as a management tool to analyse the root causes that influences the operations of a company guide the research to assess the degree of impact each of the factor exerts on the overall performance. The root causes analysed can be used proactively to prepare the strategic ...