BUSINESS RESEARCH FOR DECISION MAKING

Non-rational escalation



Non-rational escalation

While it is understandable why some will be more committed to solutions whose results are positive, why commitment sometimes increase when the negative results? For example, bank loans poor credit officers to review the decision, the project team estimates the lack of progress and the study of investment analysts to reduce the price of shares purchased can all increase their commitment to its original decision. (Hammond, 2000)

Decision-makers have publicly stated that the project will work; some people have their sense of self tied to the success of the project, as well as groups often ...