BUSINESS RESEARCH FOR DECISION MAKING

Business Research for Decision Making

Business Research for Decision Making

For this paper I have selected CoffeeTime Company. CoffeeTime is currently a successful coffee bar chain in North America and Europe. With South Asia's booming economy, CoffeeTime has decided possibly to enter the Indian coffee market(Cooper, 2003). Before a final decision is made on where to place new coffee shops, research had to be done.

India is one of the most influential economies in South Asia. The cities chosen to study were selected to have the highest degree of affluence and the most modern cultural outlook. The cities chosen are ...