The Attributes and Demands of the Customers for Specific Sports Package

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Business Research

Business Research

PART 1

A) QUESTIONAIRE

Gender

Male

Female

The number of holidays taken per year

Less than 10

10-20

20-30

More than 30 days

Number of adults in the group for the last holiday taken with the company

Less than 2

3-5

6-7

More than 7

Number of senior citizens in the group for the last holiday taken with the company

Less than 2

3-5

6-7

More than 7

How often do you consider sports packages to watch your favorite sports?

Weekly

Monthly

Half yearly

Yearly

Do you prefer using the service of the event manager to manage your entire package?

Yes

No

What is the main element which you consider while choosing the sports packages?

Destination

Quality of arrangement

Nature of the main event

Cost

How do you find and locate an event manager for your sports package?

Yellow pages

Internet

Event, shows

Others, please specify___________

While visiting an event organizer for the purpose of attending the event, what is the main motivation behind the event?

Spending quality time with friends and family

Fulfilling the desire of live watching of your favorite sports

Travelling for the sake of fun

Relaxation

According to you, what are the most essential criteria for a service provider?

Availability

Quality

Attraction level of venues

Others, please specify__________

What is the maximum budget, you are willing to spend on such an occasion?

Less than £1000

£1000-£2000

£2000-£3000

£3000-4000

The last time you went to similar event, what were the dissatisfaction elements?

Cost

Poor Management

Safety and health

Quality of services

What additional features do you want from the event manager in preparing sports packages?

Duration of the package

More tourist destination visits

Quality of the event

Services of the event manager

Coding Plan

Variable

Code

Gender

1 = Male, 2 = Female

Holidays/year

1 = Less than 10, 2 = 10 - 20, 3 = 20 - 30, 4 = More than 30 days

Number of adults in the last holiday

1 = Less than 2, 2 = 3 - 5, 3 = 6 - 7, 4 = More than 7

Number of senior citizens in the last holiday

1 = Less than 2, 2 = 3 - 5, 3 = 6 - 7, 4 = More than 7

Sports Packages

1 = Weekly, 2 = Monthly, 3 = Half Yearly, 4 = Yearly

Preferences of Event management service

1 = Yes, 2 = No

Element considered while choosing the sports packages

1 = Destination, 2 = Quality of the arrangement, 3 = Nature of the main event, 4 = Cost

Locating event manager for sports package

1 = Yellow pages, 2 = Internet, 3 = Events, 4 = Others

Most essential criteria for a service provider

1 = Avaialability, 2 = Quality, 3 = Attraction level of venues, 4 = Others

Maximum budget are willing to spend on such an occasion

1 = Less than £1000, 2 = £1000 - £2000, 3 = £2000 - £3000, 4 = £3000 - £4000

Dissatisfaction elements in an event

1 = Cost, 2 = Poor Management, 3 = Safety and Health, 4 = Quality of services

Additional features in sports packages

1 = Duration of the package, 2 = More tourist destination visits, 3 = Quality of the event, 4 = Services of the event manager

B) DISTRIBUTION METHOD

Probability Sampling

There are many different types of probability sampling procedures. More common ones include simple, systematic, stratified, multistage, and cluster sampling. Probability sampling allows one to have confidence that the results are accurate ...
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