Business Report on Rotana Beach Hotel

Business Report on Rotana Beach Hotel

Introduction

This paper analyzes the Rotana Beach hotel which is situated in the Abu Dhabi. The marketing tools such like SWOT analysis, BCG matrix and Ansoff Matrix are used in this paper to analyze the Rotana Beach Hotel. Rotana Hotel Management was established in 1992. It is established by the Mr. Selim El Zyr and Nasser Al Nowais initially and after three years Mr. Imad Elias and Mr. Nael Hashweh joined them. Rotana Beach Abu Dhabi was established in 1993.

It is one of the leading hotels of the United Arab Emirates. Rotana Beach core values lie in its high quality services. The vision of the Rotana Beach is to become the leading hospitality hotel which provides services of world class standards to its guest. The Rotana Beach hotel believes that in today's busy world the most important commodity of an individual is time and Rotana Beach hotel strive to make the time of its guest “Treasure time”. (Assaf & Barros, 2011).

Discussion

This paper aims to address the marketing aspect to analyze the Rotana Beach hotel. The marketing tools used to analyze the Rotana Beach hotel are SWOT analysis, BCG matrix and Ansoff matrix.

SWOT Analysis

The SWOT analysis will summarize the main components of the hotel, preparing hotel to adjust either to the offering or promoting strategies, or both. Being aware about weaknesses and threats of the company at this stage will help the company in preparing itself to strengthen those areas or maybe even change attitude at an early stage. Attempt to keep a positive attitude while distinguishing the weakness and threats as you may have the capacity to minimize or dispense with weakness, or even transform a negative approach into a positive approach.

The swot analysis of the hotel will give a fair idea about the internal position of the company. The thought is to focus on the strengths to strengthen the company, abolish your weaknesses, explore the opportunities available in the market, and take out your threats, or in any event be stronger and superior to them. Record every part of the SWOT study and work according to the study to get the competitive advantage (Hazime, 2011).

Strengths

Weakness

Proficient staff that knows what it is doing and one of the more hospitable room services.

The location of the hotel is very handy and it is accessible from all the major routes of Abu Dhabi.

Provision of the service apartment in case of longer stay.

Large number of bar and restaurants.

Reasonable prices.

The restaurant is not highly rated.

The lobby area of the hotel is extremely noisy.

The AC's are kept at exceedingly high temperature.

Rooms are on the darker side that makes if difficult for the passengers.

Hotel more suitable for the businesses rather than family.

Opportunities

Threats

The revival in the economic front as far as the economy of Abu Dhabi is concerned.

The greater number of tourists visiting Abu Dhabi due to some good landmarks.

The great infrastructure that helps to retain greater number of ...