Business Report

Business Report

Business Report

Introduction

Analyze the market view is the way of a deal being finalized in the market considering consumers, competition and suppliers. And the most common way of doing this analysis is through market research.

This research consists of collecting information from the consumer, competitor or supplier. When performed correctly, endow with reliable facts which is new to the skills and sentiment of new business man and this makes could take the decision making procedure to a new level.

In addition to the formal research, actions like visiting the rivalry to verify the potency and flaws, listening to the problems of consumers or to observe the way customer comes inside the store and others are significant basis of data gathering that should not be overlooked by new and existing entrepreneurs.

The Marketing Analysis Process

Globalization coupled with technological advances and the large volume of available information changed the way organizations are managed. Before organizations could survive as closed systems, they must now be seen as open systems in constant interaction with the environment, taking him feedback required for internal adjustments. Once structured the company, the systemic point of view, the marketing area is the main link to coordinate their relations with the market and with the customer. In this context, the function assumes a vital role as it should identify and create ways to create value for your target customer.

Kotler (2000) states that customers evaluate which offer provides greater value, making them an expectation and checking their satisfaction from the ability of the product or service must meet or not this feeling. The vision oriented marketing means that organizations must have a philosophy of business focused on building products and services that satisfy its customers by thorough understanding their needs and desires (Churchill, 2000). However, most educational institutions recognizing the value of analyzing formal only when they encounter serious declines in enrollment and revenue, or find that Your admission program or fundraising are being mismanaged and present amidst various difficulties. In principle, managers can expect that the situation is resolved by itself without any corrective action, but when realize the magnitude of the problem begins investigating ways to monitor it and developing plans to fix it (Kotler, 1994).

Therefore, the organization needs to develop a process marketer, using tools and techniques that enhance the results of your actions. Second Kotler (1998), the marketing process begins with the analysis of opportunities, go ahead with the research and selection of target markets, designing marketing strategies, analyzing marketing programs, and ends with the implementation of marketing actions.

Several authors present models for the process of marketing planning, and these can be synthesized in four steps:

Analysis of market opportunities

Development marketing strategies

Planning marketing programs

Administration the marketing effort.

Therefore, recognizing the need for planning is only the first step. The marketing planning is based on skills that may be, somehow, for these new directors who have specialized in managing daily operations successful and have been involved in a systematic strategic activities. Thus, many institutions have hired experts to guide the process of ...