BUSINESS REPORT

Business report



Business report for CHURCH & DWIGHT

Introduction

The globalization has expanded the worldwide trade, helped in a number of advances in the field of technology, and the increment in the total count of organizations that are operating on the global stage have gave rise to a spectacular change in the context, frequency, and means through which, from diverse backgrounds interact (Bain, 2006, 24-29).

The era of globalization has completely transformed the business environment in today's market place. Today businesses are becoming extremely concerned about different issues and risks such as managing competitive environment, economic conditions, local market conditions and foreign governmental laws, legal settings and court structure in the country where they tend to set up their new ventures and exploit market opportunities for their products and services existing there. These are the most important issues, though not limited, in conducting and confronting when someone deals with the new markets in international frontiers.

This paper examines the international competitiveness of Church & Dwight. The purpose is to identify the areas which are competitive and which require attention to remain competitive on the global front, advising them what the critical success factors are when considering entry into an international market, and how and why these factors must be assessed and understood in detail before any `Go` international decision is approved.

Discussion

The living standards of people have been globalized, and therefore, the marketing strategies of corporations have altered accordingly. Regional and national differences, subsequently, there are globalized standards of living, as well as, the globalized wants and needs. As per the rapid evolution of globalization and globalized markets, multinational corporations either have to convert to globalized corporation, or they parish (Douglas & Wind, 1987, pp. 19-24). The context of globalized corporations is entirely different than that of multinational corporations. A multinational corporation is that which operates in many regions across the globe, however, it designs it operations and production facilities, as well as, marketing strategies and product development according to that particular market or country. The concept of globalized corporation is that of same production, operation and strategy throughout the globe. A globalized corporation operates at a lower cost, and therefore, they charge lower prices. A globalized corporation is a relatively applicable and successful concept for the developed, developing and under-developed world due to cost uniformity. There's a trend of global commonality, in all respects and facets of a corporation (Douglas & Wind, 1987, pp. 19-24).

International Trade Theory and Comparative Advantage

The Heckscher-Ohlin tries to explain how the work flows of international trade was formulated by the Swedish economist Bertil Ohlin in 1933, modifying an original theorem of his teacher Eli Huckster, formulated in 1919 (Cavusgil,2008,3-11).

The model comparative advantage states that countries specialize in exporting goods that require large amounts of production factors which are comparatively abundant, and that tends to import those goods used in production factors that are most scarce. While the theory of comparative advantage the cause of international trade were the differences in labour productivity across countries, the Heckscher-Ohlin international ...