Business Proposal: Creative Grafix

Business Proposal: Creative Grafix

Executive Summary

Creative Grafix specializes in large-format printing applications such as vehicle wraps, outdoor banners, posters, and tradeshow graphics. The name of this online graphic and printing business will be “Creative Grafix”. The Creative Grafix is a new graphics company that will provide Other business with graphics and printing services. The company will be located in London, UK and it will function from a downtown office. The Creative Grafix will be an online supplier of graphic and printing. Creative Grafix is a new business proposed by us. We work to be an established printing company in London, UK, but wishes to open a larger-format printing company in the underserved market of the area. In addition to large-format printing, Creative Grafix will offer ancillary services such as basic layout/graphic design, packaging/shipping, and installation. Our plan will be implemented in four major phases. First, we will study Creative Grafix's telecommuting options. Second, we will design a local area network (LAN) that will allow selected employees to telecommute from a home office. Third, we will train Creative Grafix's employees in telecommuting basics. And finally, we will assess the success of the telecommuting program after it has been implemented.

Objectives

The aims for the initial years of business comprise:

To grow a graphics organization that will produce success within next years.

To make a business whose main objective is to surpass client's prospects.

To make a business which offer the intended clients with helpful facilities and offers the proprietor with a creative, flexible, gainful , and fun commercial prospects.

Mission

The mission of “Creative Grafix” will be to offer the clients with practical and creative printing services and graphic design work.  Our assistances will go beyond the customers' expectations.

Business Description

From museums and sporting arenas to trade shows and hospitals, large-format printing is making a major impact for advertisers and organizations of all types. In recent years large-format printing technology has advanced rapidly, offering customers greater capabilities, higher-quality, and more options. Examples of large-format printing include:

Web designing

Backlit Displays

Murals

Event Graphics

Vehicle Graphics

Signage

Posters

Museum Banners

Point-of-Purchase Displays

Trade Shows Exhibits

Wall Graphics

Floor Graphics

Yard Signs

Marketing Strategy

Creative Grafix is located in Park Lane, in London city with approximately 7,000 organizations and businesses and 165,000 residents. The company will market its services to retail and service businesses in the following sub-categories:

Marketing & Sales

Creative Grafix has developed a marketing plan that includes the following tactics:

A high-impact vehicle wrap for the company van, which will serve as a “mobile billboard” for the business and demonstrate our capabilities to prospective customers.

A glossy, four-color brochure promoting our services/capabilities.

A four-color sales sheet that can be used in direct mail campaigns, or left behind with potential clients.

A sustained (monthly) direct-mail campaign to prospective large-format printing customers throughout London. A reputable list broker has been identified, along with an area mail house that can prepare the mailings.

Sales calls to prospective customers, especially advertising agencies, retailers, hospitals, and other organizations that stand to benefit the most from our large-format printing services.

A Web site with complete details about our capabilities and services, as well as a ...