Business Plan

[ABC Wonder, LLC]

Business Plan

Introduction

ABC Wonder, LLC is a company that provides arm slings that are comfortable, attractive and practical. The company will sell the arm slings through a website. The arm slings can be ordered using standardized sizing or can be customized to the individual's arm measurements. The research assignment will be comprised of the environmental analysis of the company along with the competitor and pricing strategies for our company. Furthermore, financial forces of ABC Wonder, LLC will also be provided in the following business plan.

Discussion

Business history

ABC Wonder, LLC was created by target Carpenter after having surgery to repair a nerve in the subjects left arm and was forced to keep the arm immobile for two weeks. During this time, the creator was given a standard arm sling to use that was both uncomfortable and eventually gave the subject a rash. There was also a problem of having to carry a purse in addition to the arm sling. In order to carry a purse, a woman would have to use the opposite arm, causing two straps to dig into a woman's shoulder. Thus, ABC Wonder, LLC was born.

Business overview

ABC Wonder, LLC is a company that provides arm slings that are comfortable, attractive and practical. The company will sell the arm slings through a website. The arm slings can be ordered using standardized sizing or can be customized to the individual's arm measurements. The slings are available in various colors and patterns and come with a removable sleeve that fits over the strap to prevent skin irritation and discomfort. The slings will also have a pocket sewn into the front so that the individual will be able to carry a few items so that the injured individual will not need to carry a purse or fumble for a wallet.

ABC Wonder, LLC will be set up as a small, woman owned “ebusiness” that provides a service and a product. The product will be the arm sling. The service will be the customization of the sling. If a customer has a special feature, such as a thumb loop or the customer's initials, the customer can contact the ABC Wonder, LLC and have the customized arm sling made. The company will sell the ABC Wonder, LLC product and service through a website and direct sales through local orthopedic doctor's offices. The company will set up specifically as a limited liability company. This will allow all the members to protect each individual's personal assets in case the business is not successful or the members are sued. All three members will have an equal amount of ownership. The company will be incorporated in the state of Houston for the tax benefits even though the company and manufacturing of the products will be done in Virginia. The cost of the incorporating is $250.00 (Delaware, n. d.).



Industry Analysis

ABC Wonder, LLC is not a medical product but an article of clothing and falls under the Apparel Manufacturing Industry. This industry takes already produced fabric from Textile Manufacturers and ...