BUSINESS PLAN: LUSH LOUNGE

Business Plan: LUSH Lounge

Business Plan: LUSH Lounge

Executive Summary

LUSH Lounge, unlike a typical cafe, will provide a unique forum for communication and entertainment through the medium of the Internet. LUSH Lounge is the answer to an increasing demand. The public wants: (1) access to the methods of communication and volumes of information now available on the Internet, and (2) access at a cost they can afford and in such a way that they aren't socially, economically, or politically isolated. LUSH Lounge's goal is to provide the community with a social, educational, entertaining, atmosphere for worldwide communication.

This business plan is prepared to obtain financing in the amount of £24,000. The supplemental financing is required to begin work on site preparation and modifications, equipment purchases, and to cover expenses in the first year of operations. Additional financing has already been secured in the form of: (1) £24,000 from the Oregon Economic Development Fund (2) £19,000 of personal savings from owner Cale Bruckner (3) £36,000 from three investors (4) and £9,290 in the form of short-term loans.

LUSH Lounge will be incorporated as an LLC corporation. This will shield the owner Cale Bruckner, and the three outside investors, Luke Walsh, Doug Wilson, and John Underwood, from issues of personal liability and double taxation. The investors will be treated as shareholders and therefore will not be liable for more than their individual personal investment of £12,000 each.

The financing, in addition to the capital contributions from the owner, shareholders and the Oregon Economic Development Fund, will allow LUSH Lounge to successfully open and maintain operations through year one. The large initial capital investment will allow LUSH Lounge to provide its customers with a full featured Cafe. A unique, upscale, and innovative environment is required to provide the customers with an atmosphere that will spawn socialization. Successful operation in year one will provide LUSH Lounge with a customer base that will allow it to be self sufficient in year two.

Objectives

LUSH Lounge's objectives for the first three years of operation include:

The creation of a unique, upscale, innovative environment that will differentiate LUSH Lounge from local coffee houses.

Educating the community on what the Internet has to offer.

The formation of an environment that will bring people with diverse interests and backgrounds together in a common forum.

Good coffee and bakery items at a reasonable price.

Affordable access to the resources of the Internet and other online services.

Mission

As the popularity of the Internet continues to grow at an exponential rate, easy and affordable access is quickly becoming a necessity of life. LUSH Lounge provides communities with the ability to access the Internet, enjoy a cup of coffee, and share Internet experiences in a comfortable environment. People of all ages and backgrounds will come to enjoy the unique, upscale, educational, and innovative environment that LUSH Lounge provides.

Keys to Success

The keys to the success for LUSH Lounge are:

The creation of a unique, innovative, upscale atmosphere that will differentiate LUSH Lounge from other local coffee shops and future ...