BUSINESS PLAN FOR MASSAGE PRACTICE

BUSINESS PLAN FOR MASSAGE PRACTICE



MISSION STATEMENT2

MARKET RESEARCH2

COMPETITION & COMPETITOR ANALYSIS3

PREMISES & LOCATION3

CORPORATE IMAGE & DESIGN4

PRODUCTS, SERVICES & PRICES4

FIXED & VARIABLE COST4

STAFFING REQUIREMENTS & EMPLOYMENT OPPORTUNITIES5

SWOT ANALYSIS5

RISK ANALYSIS6

MARKETING & PUBLICITY6

Market Segmentation7

Target Market Segment Strategy8

FINANCE (START UP & RUNNING COST)8

ADDITIONAL PROFESSIONAL SERVICES9

SECURITY AND DATA PROTECTION10

CUSTOMER SERVICE & COMMUNICATION10

REFERENCES12

BUSINESS PLAN FOR MASSAGE PRACTICE

Mission Statement

My business mission is to run a money making commerce by giving holistic rub down in a gentle, specialized environment. I would provide massage in number of styles - conventional SIdish Massage, Deep Tissue work, Sports Massage, Hot Stone Massage, Reflexology, and many others. My objective is to modify the customers experience and satisfaction bottom on first dialogue knowledge, as I will take starting comments throughout the massage, to assure the customers comfort and nice feeling and satisfaction, and to augment repeat commerce. I mean to provide massage that is efficient, even deferential of the client's individual limitations, so that the acquaintance is soothing and revitalizing for both the customer and the service provider. I am watchful of the on the whole experience - by means of outstanding and inspiring oils and lotions, appropriate scents, and soothing music, nature sounds or silence - as the customer likes.

Market Research

The intended shift to a Kentish Town location will help right of entry by customers recovering from wounds. I have recognized this as a profitable intention marketplace because they typically are capitalizing by indemnity quarrels, and symbolize repeated visits last for one year. As my company very often needs multiple, short sessions for a series of months, a Kentish Town location would formulate us suitable for the middle of the day arrangements.

It is very much expected that erstwhile customers those work throughout the day would be more expected to book a time of day to get the massage. If I am more expediently located near to their position of work. As the numeral of day's time slots far surpass the number of twilight time slots. This is an increased trade I would be able to cater my current and future clients.

Competition & Competitor Analysis

The core element in buy decisions made by impending and existing massage customers is the trust and the satisfaction and the reputation among people and ultimately in the skills and hard work of the service provider as experienced in the initial massage.

For this purpose, a coupon or discount coupon can be an inspiring way to tyrant the the arrival of new customers. Recommendations and suggestions from other customers and substitute health service providers are also essential.

While there are high range of prices are being charged in the area and this field there is chance to keep my business and services prices low especially for the long term clientele. Hence the variable cost of each single facility is ostensible the best possible option is to charge lower than the market prices. This single exemption is because of billing ease which is being provided to the real assets for any business those are the ...