Business Plan for English Language School

Business Plan for English Language School

Executive Summary

Our business plan involves starting an English language Centre in Germany. We intend to start an effective English Second Language (ESL) centre for people coming from Non-English backgrounds. Our efforts would be focused at making it an effective and reliable English learning institute. Hence, we intend to explore the diverse availability of options on the different features, methods of instruction, instructors and environment for students to learn English. Foreign students and people in general often face problems due to their lack of familiarity with the English language. We intend to help them at learning English both written and spoken. The ESL centre would be located in Germany. A thorough market research would be conducted to find a profitable place for the centre. Also, the dynamics of Germany would be studied and a decent marketing plan would be proposed. Germany is a multi-ethnic country and immigrants from different countries live there for education or employment purposes. Also, Germans also go to English speaking countries and face immense language barriers due to their lack of familiarity with the language. Hence, our ESL centre would be a great addition to the German society and would certainly aid the economic and social development of the society.

Business Description

Our ESL centre would provide group and individualized English instruction to locals and immigrants in Germany. The students would have either little or no familiarity at all with the alien language; hence emphasis would be given to step by step instruction. Students would be offered various programs to aid their learning. The centre would be set up at a decent place where people could easily manage to come. Experienced and qualified instructors would be hired to teach and design the various instruction programs.

Classes would be differentiated on the basis of student level i.e. basic, intermediate and advanced. An ideal location would be chosen which is beneficial to both the student and the instructors.

People from different ethnicities and cultures would be encouraged to apply. Our goal is to aid normal people with English language problems. Our approach would focus at helping people achieve their academic, personal and professional goals.

Market Strategies

Our goal is to make our ESL learning centre a reliable, effective and profitable business. All aspects of the operations would be thoroughly considered and an effective marketing strategy would then be defined. We intend to expand our customer base by providing services to everyone i.e. locals, Germans, adults, students and children. Different programs would be set up depending on the needs of the student and their desired goals.

The location of the place would be chosen keeping the operations of the business in mind. Ideally, the ESL centre would be in the centre of the study where people can easily reach. Our point is to attract people from all walks of life including students, adults etc. Hence, we would offer discounts to students from schools, colleges or universities. A referral program could also be ...