BUSINESS PLAN

Asian Cuisine and Sheesha Café

Executive Summary

Asian Cuisine and Sheesha Café is an indo-pak theme based restaurant located on the popular bond street in Bristol. It is two floor rooftop Asian cuisines that embrace a breathtaking view and boasts amazing vistas during sunset. The restaurant is design according to the traditional indo-pak theme; that is a fusion of Pakistani and Indian culture. The decor recreates the magic of the local theme with natural stone, rock walls and comfortable settee carpeted with cushions and provides a friendly setting for an evening to remember. Our ultimate goal is to penetrate in U.K. restaurant industry by creating strong awareness of our brand in the minds of Asian community residing Bristol.

The theme/entertainment restaurant sector is one of the fastest growing areas of the restaurant industry in U.K. now days. Our restaurant is based on Asian theme which caters to the increasing population of Asians in Bristol as well as brings something new for the local public. People will enjoy the atmosphere of indo-pak culture with background of soft traditional music and sitting near to born fire. Hookah will also be available at the restaurant. Our menu will include appetizer, vegetarian entrees, entrees, soup and salads, A la Carte, beverages and flavoured Hookah.

Marketing research is done by questionnaire. In Bristol, restaurant business is very famous so the market size is also very big. The preference of individuals has become diversified because of cross cultural changes prevailing in the society. The hierarchy of Asian Cuisine and Sheesha Café is very simple. We will hire 8 waiters for each floor, one master chef, 6 chefs, and eight helpers. As Asian Cuisine and Sheesha Café is new in the market, people are not aware of this brand so making people aware of this brand will be a challenge for us. There are some obstacles but for them we have already plan alternative courses of actions.

Table of Contents

Executive Summaryii

Table of Contentsiv

Company Overview1

General Description of the Business1

Mission2

Objectives2

Product and Services3

Start up Summary3

Analysis of Competitors4

Research Methodology5

Questionnaire5

Marketing Plan7

Market Size and Trends7

Target Market8

Marketing Strategy9

Pricing Strategies10

Advertisement and Promotion Strategy10

Consumer Characteristics Strategy11

SWOT Analysis12

Strengths12

Weakness13

Opportunities14

Threat14

Marketing Mix14

Product14

Price15

Promotion15

Place15

Risk Management15

Potential Problems15

Obstacles and Risks15

Alternative Courses of Action16

Milestone Schedule16

Timings and Objectives16

Deadlines and Milestones16

Sales Forecast17

Financial Plan17

Assumptions18

Weekly Sales Variance18

Seasonal Sales Variance18

Profit and Loss Statement19

Break-even Analysis21

Cash Flow Statement21

Balance Sheet Statement23

Expansion Plans24

References26

Asian Cuisine and Sheesha Café

Company Overview

Asian Cuisine and Sheesha Café is a unique concept of a restaurant which offers a fusion of Indian and Pakistani culture. The restaurant provides Asian foods and specialities along with flavoured Hookah. Moreover, the ambience is designed in such a way as it conveys the true culture of both the Asian nations. We will be making profit after the mid of second year. Our objective is to expand our business to the different localities and countries of United Kingdom.

The dishes are a unique blend of traditional Indian and Pakistani cuisine. The space is secluded and intimate, perfect for a romantic dinner. People coming there may relax and enjoy a treat for all their ...