BUSINESS PLAN

Business Plan

Executive summary

Devising a business plan is important before starting any business, as this will help in directing the business in the right direction. In this paper, I will prepare a business plan for a nonprofit healthcare organisation Heart Foundation. In this business plan, the market analysis of the industry has been carried out, and then the financial implications in the business plan have been discussed in detail. This plan will help organisation in launching a successful business in the healthcare sector. Finally, the immediate action plan has also been mentioned, which provide directions for the top management of how to launch organisation successfully.

Business Plan

Introduction

Devising a business plan is important before starting any business, as this will help in directing the business in the right direction. Whether, a person is starting a commercial or noncommercial or profit or nonprofit organisation, a business plan is helpful in achieving the goals and objectives of an organisation. In this connection, a business plan is considered as a key success factor for an organisation. In this paper, I will prepare a business plan for a nonprofit healthcare organisation Heart Foundation.

Mission of the Organisation

“Fund additional research into the diagnosis, treatment, causes, and prevention of circulatory and heart disease.”

Service background

Heart Foundation is a charitable organisation, working on a vision to create a world where not a single person would die by heart disease. The organisation will be founded by a group of medical and healthcare professionals to fund additional research into the diagnosis, treatment, causes, and prevention of circulatory and heart disease. The organisation will be run by a board of trustees who will voluntarily spend their time in the organisational activities to turn the vision on the reality. The aim of the company is to prevent the serious death cause, which is the heart and circulatory diseases. It is pertinent to discuss the financial implications of the company so that it healthcare managers could easily assess the amount they will require, and methods to obtain that amount. On the other hand, the paper will also carry out a market analysis for the company, so that the company can achieve its objectives.

Future trends

As HF is a charitable organisation than the term sales in this assignment will refer to donation the organisation receives, because HF is the nonprofit organisation. The above discussion explicitly states that the main objectives of the organisation's marketing strategy are to promote a superior image of the organisation so that more and more people will donate to the organisation. First of all in this study, the marketing strategy will be analysed in the context of four Ps, followed by SWOT and PESTELE analysis, which are crucial in understanding different factors of marketing used by the organisation and it would also highlight the flaws in the strategy which will aid in recommending solutions for the organisation at the end of the study (Hekansson & Waluszewski 2002, pp. 23-37). On the other hand, these analyses are also crucial to understand ...