BUSINESS PLAN

Business Plan

Tomboy Business Plan

Executive Summary

Overview

Pears Tomboy Apparel is a feminine clothing boutique due to open in July this year. Pears Tomboy's will make sure that customers are well dressed by providing exclusive personal style services and clothing selections, including a detailed Style Assessment. Pears Tomboy is a sole proprietor business owned by a woman.

Pears Tomboy will be selling ready made designer and contemporary dresses & female accessories. For Thailand, it will be the sole Thailand centre of the German designer line named Herr Frau. Moreover, Pears Tomboy will sell other selections by different European and Thai designers such as Tosca, Catherine the great, Hocken, and Weekend MaxMini. The Pears Tomboy target market is a professional female living in Bangkok having over THB100, 000 as household income. She basks the designer fashion apparel and desires an outlet where she can utilize services that suits her professional lifestyle (Perreault & McCarthy, 2004, pp.98-102).

Services provided by the boutique would include dress alterations, style assessments, and maintenance of personal orders for customers by providing them personal meeting appointments. Style experts being trained according to the industry needs would be available to the customers daily. Services of the boutique would help the customers in developing their personality styles and reputation in the working class.

Introduction

In this paper, we will plan a business for Tomboy's sophisticated clothing. To start discussing about the business plan it is necessary to know what actually the business plan is and which heads will be included in this business plan. A business plan is a written summary of a business project based on a business idea. It consists of sub-plans such as procurement, production, personnel, sales - and marketing plan. An important component is the financial plan, with an estimate of the necessary financial and human resources (costs) and expected revenue includes. Thus, the profitability of the investment expenditure can be assessed. A business plan is an important basis for the founder or manager, he is also a means of communication by private or public investors such as banks, venture capitalists (venture capitalists), business angels , partners (in mergers) or corporate bodies on the release of funds decide to convince.  It helps to convince others of the planned project: If someone has developed a business plan, one can assume that he is intellectually engaged intensively with the project and has the serious intention to implement the project. Business plan helps in many ways; it offers the opportunity for success: The plan is a starting point for each controlling. Each step can be followed. Any deviation requires an evaluation and possible adjustment of the plan. Imbalances at an early stage, appropriate measures are taken. It forces you to systematically approach: When creating a business plan, the author is forced to think through everything logically and systematically. Knowledge gaps are visible. Problems are identified. Decisions must be made. It must be given to alternatives (Cateora & Gilly, 2009, pp.123-126). 

Areas

Whenever a business idea should be implemented in a concrete foundation project to establish a business plan is needed. It does not matter how big the foundation's projects. If someone opened a flower shop, the person just needs a business plan as if a ...