BUSINESS PLAN

Business Plan

Business Plan

Introduction

With every business decision, especially those that lead to entry into the global economy must take into account the global implications of this enterprise. Regardless of what the proposed product, it is advisable to follow some basic principles of business such as strategic planning, organization, direction and control. It is also necessary to know which factors will contribute to sales growth, profits, politics and economics (Viswanadham, 2000).

Target Market

The company has decided to target the travelers and workhorses. Travelers because they are few numbers, can generate a reasonable amount for revenue and can be attracted easily. Workhorses would be demanding high-performance and high-pricing products and therefore targeting them would be profitable for the organization.

Organizing the firm

The name suggested for the new business is ZW Company. The image projected for this company is a production of standardized computers manufactured for targeted consumers which would match their needs and demands. Two million of the shares are sold in stock. New teams are generated to assign the task and responsibilities (Thompson, 2011).

Marketing Strategy

Market research firm conducted a survey of potential-end users. The initial goal in reviewing the market research is to obtain an overall feel for the market. There are three market segments and four geographic markets. Each segment has a unique set of needs and wants. The aim is to form a mental image of each market segment. This is called profiling the segment. These profiles will help you to select geographic markets for sales offices, design new brands, price your products, and develop an advertising campaign.

After you have an overall impression of the market, the next step will be to decide on an initial business strategy. With this strategy in hand, you will design one or two brands for your target segments, initiate the opening of a sales office plus start construction of your factory. Before these decisions are executed, review the relevant marketing data once again (Duin, 2001).

Mission Statement

The mission of the ZW Company is to capture the maximum number of customers and to produce a competitive edge for the company.

SCM simulation

The main purpose of SCM is to assemble customer demand for assured delivery of high quality and low cost with minimum lead-time. In order to accomplish this objective, companies need to have better command and presence into the whole supply chain process of their own strategy, as well as those of their customers, and suppliers (Heizer, 2011).

Internal environment

Consumer sees our strength, reliability, availability, and rapid means of a way to save money. The Internet has made it possible for customers to place orders in record time. The reverse side of the strengths of the microcomputer industry has flaws or vulnerabilities. Each year brings new update, and that new inventions and technologies that are always searching for what will the next generation of microcomputer in the next multi-million dollar maker.

As companies go global human resources leader faces the difficult task of managing the most valuable assets of which are employees or other value to the human ...